Deal Navigation
Step 1: Navigate to the Inventory tab within your entity
Navigating the Inventory UI
Navigating the Inventory UI
- Discovery Tab
- Purpose: This is your primary search interface for finding specific deals offered by publishers. Deals represent curated inventory packages (e.g., specific websites, apps, or audience segments).
- Usage: Use the search bar to look up the specific deals to your entity by keywords, deal name, or Deal ID. This is particularly useful for finding new opportunities or validating existing deal IDs provided by publishers.
- Inventory Groups
- Purpose: To streamline campaign setup, you can create custom groups of inventory deals. This allows you to apply a standardized inventory set across multiple line items.
- Usage: Create unique inventory groups by adding specific deals to a group that you can easily select and use in your campaigns' targeting settings, saving time and ensuring consistency.
- Insights
- Purpose: Provides a historical perspective on the performance of the inventory you've previously run campaigns against. This data is critical for optimizing future campaign spending.
- Usage: Review historical bid performance for deals available within your entity (specifically campaigns that you have run against those deals) to determine competitive pricing and inform your bidding strategy for similar inventory.
- Proposals
- Purpose: This section is dedicated to managing Programmatic Guaranteed (PG) deals, which are negotiated agreements for a fixed volume of impressions at a set price (e.g., fixed CPM).
- Usage: Create your own programmatic guaranteed deals by initiating a proposal with a specific publisher. Once the advertiser is selected, you are able to add specific publisher deals that are all programmatic guaranteed deal types, ensuring reserved premium inventory for your brand.