AD SPECS: Display

<aside> <img src="/icons/move_purple.svg" alt="/icons/move_purple.svg" width="40px" /> Amazon Creative Check List and Resources

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<aside> <img src="/icons/photo-landscape_purple.svg" alt="/icons/photo-landscape_purple.svg" width="40px" /> Ad Specs and Weights (Amazon party Served)

Web (desktop & mobile)

Mobile App

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<aside> <img src="/icons/drafts_purple.svg" alt="/icons/drafts_purple.svg" width="40px" /> Ad Copy

Ad copy must match the landing page copy (including offers)
If there is an offer, a disclaimer should be included within the ad or directly on the landing page
Disclaimer font size should 9pt or larger for desktop and mobile. More disclosure details here.
Disclaimers should not take up more than 20% of ad height on Desktop and Mobile (typically 2-4 lines)
970x250 billboard unit allows for (1) line of disclaimer text
All ads need CTAs and CTAs should include a clear action without feeling pressuring to the consumer. (ie: Learn more, View offers, Explore more)
When substantiation is required (i.e.-JD Power Awards), advertisers must identify the source and date of the evidence. The data cannot be more than 18 months old
CTAs must be sentence case unless the entire copy of the ad is in all caps- then it is considered part of the brand style. No end punctuation should be included on the CTA
Mobile CTAs cannot be underlined
Exclamation points are not permitted unless they're a part of the brand name. </aside>

<aside> <img src="/icons/color-palette_purple.svg" alt="/icons/color-palette_purple.svg" width="40px" /> Ad Design

If has an ad white or light background, a 1x1 pixel border must be added
Font styles/colors need to be clearly legible against the background of the creative unit
970x250 billboard cannot have the CTA within a button, it must be in text format
Rollover animation is not permitted, including on the CTA
If you are using the Amazon logo in your creative, you must receive approval from Amazon prior.
Only Amazon star ratings are permitted (no third-party ratings).
For GIF, Animation cannot be longer than 15 seconds and loop more than 3x
Creative cannot be pulsating or flashing </aside>

Creative Weight/File Size

All Mobile units must be 2x pixel density (300x250 = 600x500)
970x250 should be static and built to 2x resolution (1940x500px)
HTML5 Animation (with approved 3rd party tag providers)